2014

Price and Profit

Price and Profit

[11-June-14 6:18:25]
In today’s challenging economy, many companies are experiencing a decline in profitability as a result of reduced sales volume. This profit reduction is often compounded...
Economic Value and the Marketing Mix

Economic Value and the Marketing Mix

[11-June-14 6:01:46]
Over the past year, z2m4 consultants have created over a dozen different ROI models of our clients’ product and service offerings. These ROI models include...
Quantifying Buyer Power

Quantifying Buyer Power

[11-June-14 5:50:16]
Consider the following challenges in price management in B2B environments: Price elasticity – Elasticity for products sold by B2B vendors is difficult to measure because...
Value Talks, %&#@$! Walks

Value Talks, %&#@$! Walks

[11-June-14 5:42:30]
Historically, market leading companies have several compelling advantages over emerging and mid-market companies that make it difficult to unseat them even when the market leader’s...