Transitional Leadership

Transitional Leadership is our method driving business transitions. The z2m4 Advisors approach for guiding high-tech ventures is founded on The Bell-Mason Diagnostic, originated by Gordon Bell and Heidi Mason. We've refined and updated the diagnostic to create a unique model for delivering portfolio company performance.

z2m4 Advisors’s Transitional Leadership Method is invaluable for assessing and analyzing each stage of growth, in comparison to an ideal organization. The result is new insight for solving problems, underpinned by a methodology for measuring and achieving results.

Because it's scientific and consistent, z2m4 Advisors’s Transitional Leadership Method is far superior to using case studies, white papers, and business autobiographies, which often rely on unsubstantiated data, biased reports, and personal reminiscences. The z2m4 Advisors Transitional Leadership Method becomes your blue print for success, enabling managers and investors alike to understand where a business is and what needs to happen to next…getting your company where you want it to go.

Stages & Dimensions

Well-managed organizations progress through several stages in their journey to success:

  1. Concept
  2. Seed
  3. Product Development
  4. Market Development, including Market Calibration and Market Expansion
  5. Steady State Profitability

Overlayed on these stages are twelve dimensions or factors that can be used to mitigate risk and predict the company's prospects for success - its CEO, team, culture and board of directors; the business plan; its access to cash and ability to get financing, financial metrics and control; the technology, its manufacturing capability and product(s); it’s markets, marketing and sales operations.


Capable leaders have a complete understanding of where they are, where they are going and what it takes to get there. This is where z2m4 Advisors excels. Adding to that is wisdom borne of experience having applied the z2m4 Advisors Transitional Leadership Method for shepherding companies through the stages from startup to growth and profitability.

We've done it before, in our own companies and for our clients. We'd be happy to show you how our experience, in combination with our Transitional Leadership Method, can drive success for your organization as well.