z2m4's partners and affiliates make up a corps of experienced entrepreneurs and business leaders who have founded, led and grown technology enterprises of significant value to investors, employees and customers. z2m4's advantage is based on:

  • Understanding the success factors necessary in small, medium, and large technology companies
  • Significant industry insight across more than 200 engagements
    • 50 communications industry engagements
    • 35 healthcare industry engagements
    • Dozens of high tech software, Internet and hardware industry engagements
  • Multi-disciplinary operational experience spanning marketing, engineering, sales, business development, and corporate strategy
  • Compelling blend of appropriate process and agility from a boutique consulting company necessary to help your business thrive.
Steven Subar

Managing Director

He is an entrepreneur with more than 20 years experience growing established businesses, launching new companies and transforming struggling ventures into viable operations.

Jonathan Bein, Ph.D

Managing Director

Jonathan Bein is Managing Partner at z2m4, a corporate strategy and execution firm. He is known for getting very good things done quickly rather than perfect things slowly.

Rob Kelley


Successful entrepreneur with 30 years of product development and technical experience involving wide range of software, hardware, networking technologies and customer applications.