Price and Profit
[11-June-14 6:18:25]In today’s challenging economy, many companies are experiencing a decline in profitability as a result of reduced sales volume. This profit reduction is often compounded...
2014
Economic Value and the Marketing Mix
[11-June-14 6:01:46]Over the past year, z2m4 consultants have created over a dozen different ROI models of our clients’ product and service offerings. These ROI models include...
Quantifying Buyer Power
[11-June-14 5:50:16]Consider the following challenges in price management in B2B environments: Price elasticity – Elasticity for products sold by B2B vendors is difficult to measure because...
Value Talks, %&#@$! Walks
[11-June-14 5:42:30]Historically, market leading companies have several compelling advantages over emerging and mid-market companies that make it difficult to unseat them even when the market leader’s...
Enterprise Strategy Group Discusses Economic Value Model Developed by z2m4
[11-June-14 5:35:58]Technology Vendor Perspectives on Economic Value
[11-June-14 5:33:11]
Value Based Marketing Technology Vendor Perceptions of Economic Value
[11-June-14 5:27:42]Introduction z2m4 performed a survey regarding awareness of economic value to see how it is perceived and how it is used for sales enablement. We...