In today’s challenging economy, many companies are experiencing a decline in profitability as a result of reduced sales volume. This profit reduction is often compounded...
Over the past year, z2m4 consultants have created over a dozen different ROI models of our clients’ product and service offerings. These ROI models include...
Consider the following challenges in price management in B2B environments: Price elasticity – Elasticity for products sold by B2B vendors is difficult to measure because...
Historically, market leading companies have several compelling advantages over emerging and mid-market companies that make it difficult to unseat them even when the market leader’s...